In the serene stillness of the cemetery, every monument and marker is a testament to lives lived and memories cherished. This space serves as a community archive, where personal and collective histories are preserved. 🪦 #EglingtonCemetery #remembrance
1.3K Likes
Another beautiful thought for you today... ❤️ "The love we have for those who are no longer with us never fades; it only grows stronger with time, like the evergreens amidst the snow. 'Love is how you stay alive, even after you are gone.' - Mitch Albom" #EglingtonCemetery #remembrance
1.6K Likes
We love this reminder to focus on the beauty, value, and potential of each moment we live. You never know its significance! "Sometimes, you will never know the value of a moment until it becomes a memory." – Dr. Seuss #EglingtonCemetery #remembrance
Background
Eglington Cemetery wanted to boost its online presence, increase engagement, and connect with the community through a revamped Facebook strategy. They enlisted J2 Technology Solutions to create a customized plan for social media growth.
Strategy
Content Strategy: Developed and posted regular content that resonated with the local community, highlighting services and memorial events.
Targeted Facebook Ads: Ads targeted local audiences, focusing on creating awareness and driving engagement for the cemetery.
Community Engagement: Encouraged local interaction through responsive comments, shares, and likes, helping build stronger community ties.
Results
Reach: 60.3K (↑ 84.7%) This significant increase in reach was achieved through a combination of organic and paid strategies. By tailoring content to the interests of the local community, more people were exposed to Eglington Cemetery’s offerings, driving visibility. A blend of targeted ads and organic posts helped hit new reach milestones.
Content Interactions: 8.9K (↑ 538.7%) The massive growth in interactions shows that content was not only being seen but actively engaged with. By fostering discussion around memorial services and community events, posts gained more likes, comments, and shares, solidifying their online presence and establishing Eglington Cemetery as a community hub.
Followers: 854 Consistent posting and responsive engagement led to a steady increase in followers, as people appreciated the personal touch and relevant content provided by the cemetery’s Facebook page.
Link Clicks: 829 (↑ 27.5%) By including relevant calls-to-action and optimized post links, more users clicked through to the Eglington Cemetery website. This helped increase inquiries and event attendance, demonstrating the effectiveness of the social media campaign.
Conclusion
The tailored approach by J2 Technology Solutions resulted in significant growth for Eglington Cemetery’s social media presence. By focusing on both organic and paid strategies, Eglington Cemetery was able to enhance its visibility and strengthen community connections, translating online success into real-world engagement and services.
