SEO

what is local seo

What is Local SEO and Why Does It Matter?

February 22, 2021

As a small business owner, you take pride in local connections. Marketing on the Internet, in comparison, might feel like a shot in the dark. You’re putting your information out there for anyone, anywhere to see. But are you really? In recent years, Google’s search algorithms have become more attuned to where users search, in addition to what they search.…

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The Power and Potential of Online Customer Reviews

May 13, 2020

Remember, pre-internet, when word of mouth was king? A friend or family member’s opinion carried more weight than advertising, giving consumers the confidence to try a product or service – or the resolve to avoid it at all costs.  This same concept – called social proof – holds true in the digital age. It just…

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